• Resilient growth - poorer countries growing at 2x the rate of richer ones

• New markets, demographics, experiential tourism, sport

• Competition & consolidation – increased emphasis on PPP

• Competitiveness: E tourism & climate response/wise growth - UNWTO leadership

A Vision for the Tourist Board of the Future

• Travel not a privilege - it is a right

• Dangers of unmanaged growth - define, communicate & lead sustainable tourism agenda, mobilising public & private sector

• Traditional information role of NTOs being eroded by IT & growth social networks

• Global v. local

• Overcome Governmental fragmentation

• Win emotional battle - get on short list

A Vision for Air Transportation in the Future

• Importance of new non stop routes

• Growth of low cost carriers and increasing deregulation transforming the Asian region

• Travel more spontaneous - book on internet & print your own boarding pass

• Climate change - better PR needed. Air travel only 2-3%. Airlines already very successful at reducing fuel consumption

• All should work together on sustainability

Q & A Themes

• Need to halt demonisation of air travel

• Developing countries have special case - not big polluters, need tourism more

• Growth inevitable - needs management/good capacity utilisation

• Cruise ships have a way to go

• Regulation v voluntary - in our hands

• Globalisation - consumers want authentic

Themes - Technical Sessions

• Propelling Sustainable Growth through Tourism

• Succeeding in Global Tourism - Lessons in Marketing

• Success in Product Development and Diversification

• Successful Partnership - Strategies for Collaboration

Tourism as a Creative Solution to Environmental Conservation and
Renewal

• Partnership approach very effective on Great Barrier Reef (1.8m visitors p.a.)

• Eco-certification programme - developed by industry for industry

• Protect culture of indigenous Australians

• Tourism Action Plan on Climate Change

• Sustainable Tourism Co-operative Research Centre

Tourism Strategies to Benefit the Poor

• Africa growing at twice average rate – but needs to grow at 20% to alleviate poverty

• Create sustainable jobs/earnings/business opportunities - and measure!

• Regional spread & sustainability

• Leadership role for Governments Sustainable Practices in Developing the Tourism Industry

• Tourism impacts undeniable. Need to take other benefits into consideration.

• A continuous process of improvement

• New urgency - climate change the trigger

• Governments have a leading role
• But Governments have other stakeholders - industry must also play a major part

• Act before others do so for us

Travel & Tour Operators - Creative Use of Online & Offline Marketing

• Control quality along whole vertically integrated tourism value chain

• Not a factor of on/off line, but rather differentiation & right business model

• Customer focused

• The Destination Beauty Contest

 

Hotels: Managing Brands, Standing Out & Becoming a Global Player

• Main consumer need still comfort – good night’s sleep

• Branding key to differentiation, capturing market share & creating loyalty
• Importance of experiential marketing

• A brand’s promise is only as good as its delivery

Niche Markets: Exploiting Your Strength & Speciality to Your Advantage

• Maldives Ministry of Tourism Regulator and Facilitator of the industry

• Product development follows customer tastes e.g. now wellness, spa resorts

• Emphasis on quality & improving competitive edge

• Excellent environmental record

• 1% land - restaurant & spa underwater

Rural Homestay to Enhance the Tourist Experience – The Malaysian Experience

• Well defined selection criteria

• Catalyst for rural development

• Optional activities produce most income

• Need to diversify markets, improve flexibility & refresh product

• Equitable distribution of income challenge

• Crucial role of women & youths

 

Creating a Shopping Paradise

• Key factors: diversity, convenience & safety, complementary services &
attractions, world class service, thriving domestic consumption

• Promotion and consumer protection

• Quality Tourism Service scheme – annual inspection
• Work hard to stay ahead

Backpackers - the Potential Often Overlooked

• 20% of total tourism yield in Australia

• Low leakage - 70% of money goes to host destinations. Major regional spread

• Stratified resorts trend

• Tourist Boards need a Backpacker strategy

• Future pillars of society on temporary leave from affluence

How Tourism Entrepreneurs from Developing Countries can Succeed Globally

• One man’s dream

• Determination, perseverance

• Slowly but surely – be bold but cautious

• Vision – labour easier & less costly in downturn

• 15 principles of success

 

 

Impact of Technology on Tourism in the Future

• Wide range of collaboration with UNWTO

• Destinations should ensure that online bandwidth is available

• Travellers:
» Informed
» Informative
» Secure
»Connected

 

Compiled By --

Mr. Bijaya Pradhan (Participant of this conference)
Executive Chairman
Dream Nepal Travels & Tours Pvt. Ltd.